Bethany Ulrich

Block Brand Refresh

As Block grew, it was becoming more apparent that we needed to evolve the brand to be warmer, and more inviting. The Block Creative team collaborated with the agency, Everything Type Company (ETC) to kick-off the brand refresh, then internally we evolved the brand and created guidelines.

Design / Design Direction: ETC, Jeff Lai, Molly Desmond & Bethany Ulrich
Illustrations: James Graham & Mike Lemanski
Collateral Design: Bethany Ulrich