Bethany Ulrich

Maiden Home Flagship Launch

After being a successful DTC furniture company, Maiden Home knew the next step would be a retail space. My task was to create everything that this opening needed from shopping bags to a newspaper for the opening activation. We experimented with advertising in new mediums such as bus shelters and billboards. This is an evolving project as we continue to test and learn.

Design Direction: Bethany Ulrich
Design: Bethany Ulrich & Abbey Dahl
Photography: Christopher Sturman